Search Engine Marketing Company in Mumbai

Which is the best search engine marketing company in Mumbai?

Have you ever searched for your business/services/products in any search engine (Google, Bing, etc.)? Does your competitor’s business appear in the search results while yours does not? If this is the case, it is time for you to consider SEM (Search Engine Marketing).

What is Search Engine Marketing (SEM)?

Simply put, it is the use of advertisements or paid options in Google (or other search engines) to get your business’ products and services in front of potential customers whenever they are searching for it.

Efficient Search Engine Marketing not only helps to promote the website but also provides a business with the opportunity of immediate contact with the customer and conversion of customer intent to business leads/purchases.

Effective search engine marketing can help you to increase your revenues because:

• Ads are typically displayed to people who are already searching for the type of products/services that you have to offer.
• You can display your ads based on multiple criteria like specific websites, the geographical location of users, interests of users, time of the day etc.

How is Search Engine Marketing (SEM) different from Search Engine Optimisation (SEO)?

Both SEO and SEM are important tools for the digital marketing strategy of any business. The difference lies in the approach and the time needed for results to show. What’s common between the two is that your target audience comes across your business while searching for your services/products online.

Compared to SEO, SEM can show results in a shorter span of time. Also, once SEO is stopped, it might take some time for the change in rankings to reflect in Google, while in case of SEM, it will immediately stop appearing in search results. Based on the industry, business objective, campaign duration and budget, either SEO or SEM or a mix of both is recommended by digital marketing experts.