A renowned digital marketing company, Digital Web Tech was founded to cater to the need for marketing and building a brand presence on the world wide web. The decade from 2022 saw a huge rise in internet and social media users. Not only that, but technological advancements in the digital world also needed the management to stay up to date with marketing opportunities, techniques, and practices. This is the reason why we recruit skilled social media marketers, SEO experts, etc into the team who also are well versed with digital marketing concepts. As one of the best digital marketing agency in Mumbai, We have completed 1 year of providing digital marketing services to clients from various industries like Rubber manufacturing, sports, fashion, furniture and many more! A lot of businesses including our clients have faced several challenges when it comes to digital marketing. Let’s have a look at them below.
The problems you are facing
1. Trends in Digital Marketing: We know how difficult it is to keep up with the various online trends that change with a blink of an eye. After all, these trends will help you be a step ahead of your competitors. Some important trends that will reign in 2020 are as follows:
2. Improper branding: Branding is very important when it comes to differentiating yourself from your competitors. However, while creating a brand from scratch, there are a lot of things that must be taken into consideration by a digital marketing agency such as
All these things must be considered while choosing the right brand colors, fonts and ultimately designing the perfect logo. The logo is the face of your brand and you know that every brand is judged by its cover. If it isn’t up to date, your business won’t be able to withstand competition. It will feel like it’s lagging.
3. Poor Brand communication: Building a brand and not communicating it properly is like manufacturing a product and not selling it. Brands must be communicated properly in order to ensure a loyal and growing audience. Communication is not about what you mean to say but what the audience might end up perceiving. Your brand communication must be tailored according to taste, preferences, thinking, and beliefs. Not paying attention to the details of your audience will end up communicating what you didn’t intend to. Trust us, poor brand communication is something you don’t want. It is the reason why your brand will start to lose engagement and might even gain negative brand awareness. Internet marketing companies have always stressed on having the right communication ad sending out the intended message.
4. Bringing Qualified Leads: Just a quick revision, a lead is a potential customer for your business and lead nurturing is developing relationships with your leads at every stage of the sales funnel. Every business is hunting down leads. However, not every lead is beneficial. 79% of marketing leads never convert into sales and lack of lead nurturing is the common cause of this poor performance. (Source: MarketingSherpa). Only those leads that are genuinely interested and have knowledge about what they are buying and what do they need and these leads are known as qualified leads. A handful of qualified or hot leads is better than having a lot more cold leads since they have a better sense of direction when it comes to what they need and they have a strong demand for your product. These are the leads that will most likely convert and stay loyal to your brand for a longer period of time. Lead nurturing helps to majorly bring in qualified leads so that you have a better conversion rate and you get much more revenue as compared to mindlessly attracting cold leads.
How we solve these problems.
Digital Web Tech is constantly carrying out thorough research to keep up with new digital marketing practices. We take advantage of the latest trends and bring in better brand awareness through services like SEO, Social Media Optimization and Content Writing.
Through services like email marketing, advertising, social media optimization, and SEO, we bring qualified leads to our clients’ sales teams so that they can easily convert sales and generate better revenue.
We solve the huge problem of improper branding for our clients by building their brand from the ground up and integrate graphic designing, web development, UI/UX design, and social media optimization services which ensures a rock-solid presence. Not only that, we communicate their brands properly by providing efficient and creative graphic designing, content writing, social media optimization services.
Being one of the top digital marketing companies in India we envision ourselves to be creating a world in which brands are not deprived of being heard by the right people and are succeeding in developing fruitful connections with consumers.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital Web Tech is the best agency for digital marketing. Digital Web Tech has helped hundreds of businesses grow their online customers base, and help you too. Our digital marketing experts can craft tactical solutions for your brand that are guaranteed to positively affect your ROI.
In the contemporary digital world, digital marketing holds immense significance. It has both an immediate as well as long-term value. It can help new businesses to get instant exposure and visibility (through PPC advertisements) and also earn slow yet steady organic traffic (through SEO activities). Further, it helps to bring back bounced traffic through remarketing, push notification, or email marketing. Digital marketing is a perfect tool to enhance brand awareness.